Comments on: How to transition from Sales to Marketing? http://www.niche-marketing-for-dummies.com/sales-marketing/how-to-transition-from-sales-to-marketing Find out Everything about Internet Marketing & Niche Marketing Online Thu, 02 Dec 2010 23:55:24 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: peterknh http://www.niche-marketing-for-dummies.com/sales-marketing/how-to-transition-from-sales-to-marketing/comment-page-1#comment-1517 peterknh Wed, 03 Feb 2010 16:05:59 +0000 http://www.niche-marketing-for-dummies.com/sales-marketing/how-to-transition-from-sales-to-marketing#comment-1517 First, congrats... on the opportunity you've opened to yourself and the courage to pursue a career change. Second, when I'm hiring people I am first/foremost concerned with enthusiasm and willingness to learn. Skills can be taught, self-motivation and initiative can not. So from this perspective, of for a marketing analysis job, you might want to develop a story/theme about how you identified a need, quantified the opportunity, determined what their "pain points" were, and what the results were. Thirdly - given the job you're pursuing, there are a couple terms you might want to include in your resume that people will be looking for - CPM and ROI for example. You might also want to include some computer tools/skills, including databases such as a CRM or SFA. A good working knowledge of Microsoft Excel is probably a pre-requisite - a couple hours using the online help & tutorials to brush up your skills are worthwhile. Lastly, you might want to do a search in Monster.com for some example resumes of people in a similar situation. Finally - keep up your positive feeling about your experience as a positive differentiator rather than a handicap! You've obviously got a lot to offer, so continue letting that strength come thru in your interviews. Good luck!<br><b>References : </b><br>20 years in marketing, variety of companies & roles First, congrats… on the opportunity you’ve opened to yourself and the courage to pursue a career change.

Second, when I’m hiring people I am first/foremost concerned with enthusiasm and willingness to learn. Skills can be taught, self-motivation and initiative can not. So from this perspective, of for a marketing analysis job, you might want to develop a story/theme about how you identified a need, quantified the opportunity, determined what their "pain points" were, and what the results were.

Thirdly – given the job you’re pursuing, there are a couple terms you might want to include in your resume that people will be looking for – CPM and ROI for example. You might also want to include some computer tools/skills, including databases such as a CRM or SFA. A good working knowledge of Microsoft Excel is probably a pre-requisite – a couple hours using the online help & tutorials to brush up your skills are worthwhile. Lastly, you might want to do a search in Monster.com for some example resumes of people in a similar situation.

Finally – keep up your positive feeling about your experience as a positive differentiator rather than a handicap! You’ve obviously got a lot to offer, so continue letting that strength come thru in your interviews.

Good luck!
References :
20 years in marketing, variety of companies & roles

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