Marketing book sales and promotiong a publishing company?
Posted by admin | Under Sales Marketing Thursday Mar 11, 2010I feel really stumped when it comes to marketing ideas for book sales. Everything takes time but rarely comes back with sales.
Any Ideas?
How well a book sells is heavily dependent on what the author’s goals are and how actively they choose to promote their book. Some of our authors are very visible, talking on the radio, organizing book signings, and reaching and exceeding their sales goals. Our higher-selling authors have sold over 5000 copies so far. On the flip side, we have some authors that have only sold a few copies, mostly to friends and family, because that’s all they wanted to sell. We believe our authors will sell more and more copies as we continue to introduce services that will give them the ability to market their books more effectively, but in the long run, sales are a reflection of each author’s goals. If becoming a bestselling author is your goal, you will be working to achieve maximum sales. If you are publishing your family’s history or a personal memoir you may only wish to have your book available to family and friends. How well your book sells is entirely up to you.
How well a book sells is heavily dependent on what the author’s goals are and how actively they choose to promote their book. Some of our authors are very visible, talking on the radio, organizing book signings, and reaching and exceeding their sales goals. Our higher-selling authors have sold over 5000 copies so far. On the flip side, we have some authors that have only sold a few copies, mostly to friends and family, because that’s all they wanted to sell. We believe our authors will sell more and more copies as we continue to introduce services that will give them the ability to market their books more effectively, but in the long run, sales are a reflection of each author’s goals. If becoming a bestselling author is your goal, you will be working to achieve maximum sales. If you are publishing your family’s history or a personal memoir you may only wish to have your book available to family and friends. How well your book sells is entirely up to you.
References :
http://www2.xlibris.com/marketing_services.html
Some of the ways you can advertise your business are:
1. Post an article about your business on related blogs and get free visitors and back links
2. Submitting to directories
3. Free classifieds
4. Forums
Send an email with more information about your business (in 100 words or more) to e@culx.net for free help on finding new customers and increasing sales.
References :
book sales are hard, but it can be done. I would look into free forms of advertising, forums, blogs, ect.
References :
http://www.sitemarketingstrategy.com
Everything you need to know about marketing, this site took me from a newbie to a pro.